February 4, 2020
RE: Head of Content
Dear Wix,
Storytelling is in my DNA. That’s more than passion. That’s just meant to be. As an infinitely versatile, results-driven, and well-rounded marketer, strong strategic/conceptual thinker, and talented storyteller, I know that it takes as much attention to detail as it does a strong hold on the big picture to tell an effective story; one that resonates, inspires action, and consistently and seamlessly evolves over time to grow with an organization, and all of its valued audiences. Because great content is about far more than just stories and words; it’s about creating value.
That’s why I’m the star Head of Content to help shape, evangelize, and evolve the Wix brand, voice, and message, and take it to the next level across critical customer touchpoints. A self-starter through and through—I’m outgoing, creative, and always ready for a challenge. And as an optimistic realist who always focuses on solutions and learning rather than problems and limitations, I know I am the perfect fit for this exciting and meaningful opportunity.
As your next Head of Content, I bring to the table a uniquely honed combination of skill, experience, and personality that gets things done exceptionally well—every time. I come equipped with more than a decade of extensive, 360-degree print and digital marketing, branding, and content experience including creative direction and brand voice design, execution, and training/coaching. Additionally, I bring an unmatched knack for collaborative, effective leadership. Further, as a seasoned, next-level marketer and creative with robust in-house agency experience, a strong startup mindset, and impeccable attention to detail, I know that together, we can make amazing things happen.
Both professionally and personally, I’m agile, proactive, enthusiastic, and love to learn and mentor. I’m also a natural leader, a change-maker, a rock star problem solver, and a master of deadlines. A fast-paced environment? A constant influx of new challenges? I’m all over it. I have long worked closely and effectively with executives, senior managers, and legal advisers, while also managing designers, editors, program and product managers, and other key contributors and decision makers to both creatively direct and execute successful marketing and content initiatives. I’m an excellent relationship manager, at all levels, and possess a keen ability to get folks on board and inspire them to do great work as a consistently trusted and high-performing partner. Further, throughout my career, I have helped big-name brands like the YMCA, CareerBuilder, Rand McNally, and Girl Scouts, create forward-thinking, high-visibility, omni-channel, and bilingual (Spanish) content to accomplish multifaceted awareness, revenue, and impact goals.
In my current role as Director, Brand Content for Girl Scouts of the USA, I own consumer-facing brand voice in both English and Spanish, and provide extensive, often real-time, branded content support and coaching to all marketing and communications staff (and beyond) both in our national office and in 112 councils across the country. I also serve as the lead writer/branded copy director on all major organization-wide initiatives including membership recruitment, Cookie and Latinx engagement, and direct copy on all related agency-produced projects. Over the last year I have also played a pivotal role in our ability to serve Latinx audiences across the country through equitable Spanish campaigns to match all our mainstream efforts. Finally, throughout GSUSA’s verbal identity evolution over the past five and a half years, I have continually led efforts to define and optimize appropriate branded content strategies, translating these into scalable, organization-wide copy solutions in support of our mission.
On a personal note, in 2016, I decided to relocate from New York City to Miami, FL to be closer to family, and as a valued team member, was able to remain onboard with Girl Scouts of the USA, working remotely and traveling throughout the year. I have done this successfully for more than three years now and am more than confident I could be just as successful in a similar work arrangement with Wix. I’m a highly conscientious and committed go-getter with excellent communication, organizational, and interpersonal skills that make me extremely effective from anywhere. I’m also willing and able to travel as needed, and I promise, I’m worth it. Most importantly, I believe in your product and would be honored to tell your story—in my book, passion translates into results!
To learn more about me and see samples of my work, take a look around soniaacosta.com! Interested in chatting? You can reach me at 786-877-7062 or via email at sonia.acosta8@gmail.com. Please note that I can be available to interview in New York City with relatively short notice and unmatched enthusiasm.
Thank you in advance for your time and consideration!
Best,
Sonia Acosta
RE: Head of Content
Dear Wix,
Storytelling is in my DNA. That’s more than passion. That’s just meant to be. As an infinitely versatile, results-driven, and well-rounded marketer, strong strategic/conceptual thinker, and talented storyteller, I know that it takes as much attention to detail as it does a strong hold on the big picture to tell an effective story; one that resonates, inspires action, and consistently and seamlessly evolves over time to grow with an organization, and all of its valued audiences. Because great content is about far more than just stories and words; it’s about creating value.
That’s why I’m the star Head of Content to help shape, evangelize, and evolve the Wix brand, voice, and message, and take it to the next level across critical customer touchpoints. A self-starter through and through—I’m outgoing, creative, and always ready for a challenge. And as an optimistic realist who always focuses on solutions and learning rather than problems and limitations, I know I am the perfect fit for this exciting and meaningful opportunity.
As your next Head of Content, I bring to the table a uniquely honed combination of skill, experience, and personality that gets things done exceptionally well—every time. I come equipped with more than a decade of extensive, 360-degree print and digital marketing, branding, and content experience including creative direction and brand voice design, execution, and training/coaching. Additionally, I bring an unmatched knack for collaborative, effective leadership. Further, as a seasoned, next-level marketer and creative with robust in-house agency experience, a strong startup mindset, and impeccable attention to detail, I know that together, we can make amazing things happen.
Both professionally and personally, I’m agile, proactive, enthusiastic, and love to learn and mentor. I’m also a natural leader, a change-maker, a rock star problem solver, and a master of deadlines. A fast-paced environment? A constant influx of new challenges? I’m all over it. I have long worked closely and effectively with executives, senior managers, and legal advisers, while also managing designers, editors, program and product managers, and other key contributors and decision makers to both creatively direct and execute successful marketing and content initiatives. I’m an excellent relationship manager, at all levels, and possess a keen ability to get folks on board and inspire them to do great work as a consistently trusted and high-performing partner. Further, throughout my career, I have helped big-name brands like the YMCA, CareerBuilder, Rand McNally, and Girl Scouts, create forward-thinking, high-visibility, omni-channel, and bilingual (Spanish) content to accomplish multifaceted awareness, revenue, and impact goals.
In my current role as Director, Brand Content for Girl Scouts of the USA, I own consumer-facing brand voice in both English and Spanish, and provide extensive, often real-time, branded content support and coaching to all marketing and communications staff (and beyond) both in our national office and in 112 councils across the country. I also serve as the lead writer/branded copy director on all major organization-wide initiatives including membership recruitment, Cookie and Latinx engagement, and direct copy on all related agency-produced projects. Over the last year I have also played a pivotal role in our ability to serve Latinx audiences across the country through equitable Spanish campaigns to match all our mainstream efforts. Finally, throughout GSUSA’s verbal identity evolution over the past five and a half years, I have continually led efforts to define and optimize appropriate branded content strategies, translating these into scalable, organization-wide copy solutions in support of our mission.
On a personal note, in 2016, I decided to relocate from New York City to Miami, FL to be closer to family, and as a valued team member, was able to remain onboard with Girl Scouts of the USA, working remotely and traveling throughout the year. I have done this successfully for more than three years now and am more than confident I could be just as successful in a similar work arrangement with Wix. I’m a highly conscientious and committed go-getter with excellent communication, organizational, and interpersonal skills that make me extremely effective from anywhere. I’m also willing and able to travel as needed, and I promise, I’m worth it. Most importantly, I believe in your product and would be honored to tell your story—in my book, passion translates into results!
To learn more about me and see samples of my work, take a look around soniaacosta.com! Interested in chatting? You can reach me at 786-877-7062 or via email at sonia.acosta8@gmail.com. Please note that I can be available to interview in New York City with relatively short notice and unmatched enthusiasm.
Thank you in advance for your time and consideration!
Best,
Sonia Acosta