October 1, 2019
RE: Content Strategist, Product
Storytelling is in my DNA. That’s more than passion. That’s just meant to be. And no one tells a great story quite like me. As a hugely versatile and results-driven marketer, strong strategic thinker, and talented storyteller, I know that it takes as much attention to detail as it does a strong hold on the big picture to tell an effective story that resonates, inspires action, and consistently and seamlessly evolves over time to grow with a business and its customers. Because great content is about far more than just stories and words; it’s about creating a meaningful and seamless customer experience. Essentially, it’s about creating value. That’s why I am the content strategist to help evolve Facebook’s voice and evangelize content strategy both internally and externally. I’ve got the skills. I’ve got the drive. I’ve got the hunger. And working for a fast-moving organization that uses light-weight process to have a huge impact? That’s a total dream come true!
As Content Strategist, Product for Facebook, I bring to the table a uniquely honed combination of skill, experience, and personality that gets things done and done exceptionally well—every time. Equipped with more than a decade of extensive, 360-degree marketing, branding, and content experience including creative direction and brand voice design, execution and training, along with an unmatched knack for collaborative, effective leadership, I believe I can create meaningful impact for your iconic organization from day one. Further, as a seasoned, next-level product/program marketer and creative, and a firm believer in doing work that matters, I know we can make amazing things happen.
Both professionally and personally, I am agile, proactive, enthusiastic, and love to learn and mentor. I’m also natural leader, a change-maker, a rock star problem solver, and a master of deadlines. I have long worked closely and effectively with executives, senior managers, and legal advisers, while also managing designers, editors, program and product managers, and other key contributors and decision makers to both creatively direct and execute successful marketing and content initiatives. I work really well with others, at all levels, and possess a keen ability to get folks on board as a consistently trusted and high-performing partner. Further, throughout my career, I have helped big-name brands across a variety of industries and markets create meaningful, forward-thinking, omni-channel, and bilingual (Spanish) content to accomplish multifaceted awareness, revenue, and impact goals.
In my current role as Director, Brand Content for Girl Scouts of the USA, I own our consumer-facing brand voice in both English and Spanish, and provide extensive, often real-time, branded content support and coaching to all marketing and communications staff (and beyond) both in our national office and in 112 councils across the country. I also serve as the lead writer/branded copy director on all of our major organization-wide initiatives including membership recruitment, Cookie and Latinx engagement, and direct copy on all related agency-produced projects. Finally, throughout GSUSA’s verbal identity evolution over the past five years, I have continually led efforts to define and optimize appropriate branded content strategies, translating these into scalable, organization-wide copy solutions in support of the Girl Scout mission.
In my previous role as Marketing Manager, Mobile Communications for Rand McNally, I served as the marketing and content lead for a complex line of mobile communications products, managing all aspects of product messaging for print, online and radio advertising, B2B sales collateral, retail POP brochures, packaging, web, email/customer newsletters, case studies, video, and more. In this role, I worked closely with executives and managers across departments, including sales, product development/engineers, design, legal, and customer support to ensure strategy alignment, quality, and accuracy across all marketing assets produced in support of the line and its bottom-line goals, specifically in close collaboration with the SVP of sales for the vertical. And in just a little under two years, I played a key role in turning mobile communications into the company’s most successful revenue line since it’s iconic maps and educational products.
On a personal note, in 2016, I decided to relocate from New York City to Miami, FL to be closer to family, and as a valued team member, was able to remain onboard with Girl Scouts of the USA, working remotely and traveling to the office throughout the year. I have done this successfully for over three years now and am more than confident I could be just as successful in a similar work arrangement with Facebook (I also reside very close to the Miami office!). I’m a highly conscientious and committed self-starter with excellent communication, organizational, and interpersonal skills that make me just as effective as an in-office employee—if not more. I’m also willing and able to travel as needed, and I promise, I’m worth it.
To learn more about me and see samples of my work visit soniaacosta.com. Interested in chatting? You can reach me at 786-877-7062 or via email at sonia.acosta8@gmail.com. Please note that I can be available to interview in NYC with relatively short notice and unmatched enthusiasm (In fact, I will already be in town October 7-10).
Thank you in advance for your time and consideration!
Best,
Sonia Acosta
RE: Content Strategist, Product
Storytelling is in my DNA. That’s more than passion. That’s just meant to be. And no one tells a great story quite like me. As a hugely versatile and results-driven marketer, strong strategic thinker, and talented storyteller, I know that it takes as much attention to detail as it does a strong hold on the big picture to tell an effective story that resonates, inspires action, and consistently and seamlessly evolves over time to grow with a business and its customers. Because great content is about far more than just stories and words; it’s about creating a meaningful and seamless customer experience. Essentially, it’s about creating value. That’s why I am the content strategist to help evolve Facebook’s voice and evangelize content strategy both internally and externally. I’ve got the skills. I’ve got the drive. I’ve got the hunger. And working for a fast-moving organization that uses light-weight process to have a huge impact? That’s a total dream come true!
As Content Strategist, Product for Facebook, I bring to the table a uniquely honed combination of skill, experience, and personality that gets things done and done exceptionally well—every time. Equipped with more than a decade of extensive, 360-degree marketing, branding, and content experience including creative direction and brand voice design, execution and training, along with an unmatched knack for collaborative, effective leadership, I believe I can create meaningful impact for your iconic organization from day one. Further, as a seasoned, next-level product/program marketer and creative, and a firm believer in doing work that matters, I know we can make amazing things happen.
Both professionally and personally, I am agile, proactive, enthusiastic, and love to learn and mentor. I’m also natural leader, a change-maker, a rock star problem solver, and a master of deadlines. I have long worked closely and effectively with executives, senior managers, and legal advisers, while also managing designers, editors, program and product managers, and other key contributors and decision makers to both creatively direct and execute successful marketing and content initiatives. I work really well with others, at all levels, and possess a keen ability to get folks on board as a consistently trusted and high-performing partner. Further, throughout my career, I have helped big-name brands across a variety of industries and markets create meaningful, forward-thinking, omni-channel, and bilingual (Spanish) content to accomplish multifaceted awareness, revenue, and impact goals.
In my current role as Director, Brand Content for Girl Scouts of the USA, I own our consumer-facing brand voice in both English and Spanish, and provide extensive, often real-time, branded content support and coaching to all marketing and communications staff (and beyond) both in our national office and in 112 councils across the country. I also serve as the lead writer/branded copy director on all of our major organization-wide initiatives including membership recruitment, Cookie and Latinx engagement, and direct copy on all related agency-produced projects. Finally, throughout GSUSA’s verbal identity evolution over the past five years, I have continually led efforts to define and optimize appropriate branded content strategies, translating these into scalable, organization-wide copy solutions in support of the Girl Scout mission.
In my previous role as Marketing Manager, Mobile Communications for Rand McNally, I served as the marketing and content lead for a complex line of mobile communications products, managing all aspects of product messaging for print, online and radio advertising, B2B sales collateral, retail POP brochures, packaging, web, email/customer newsletters, case studies, video, and more. In this role, I worked closely with executives and managers across departments, including sales, product development/engineers, design, legal, and customer support to ensure strategy alignment, quality, and accuracy across all marketing assets produced in support of the line and its bottom-line goals, specifically in close collaboration with the SVP of sales for the vertical. And in just a little under two years, I played a key role in turning mobile communications into the company’s most successful revenue line since it’s iconic maps and educational products.
On a personal note, in 2016, I decided to relocate from New York City to Miami, FL to be closer to family, and as a valued team member, was able to remain onboard with Girl Scouts of the USA, working remotely and traveling to the office throughout the year. I have done this successfully for over three years now and am more than confident I could be just as successful in a similar work arrangement with Facebook (I also reside very close to the Miami office!). I’m a highly conscientious and committed self-starter with excellent communication, organizational, and interpersonal skills that make me just as effective as an in-office employee—if not more. I’m also willing and able to travel as needed, and I promise, I’m worth it.
To learn more about me and see samples of my work visit soniaacosta.com. Interested in chatting? You can reach me at 786-877-7062 or via email at sonia.acosta8@gmail.com. Please note that I can be available to interview in NYC with relatively short notice and unmatched enthusiasm (In fact, I will already be in town October 7-10).
Thank you in advance for your time and consideration!
Best,
Sonia Acosta